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Expression is Survival: Art + Friends

October 8, 2018 crown bflo
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On September 7th, we had the opportunity to spend the day with the goodDYEyoung team at the Art + Friends festival in Nashville, TN. This day was so special in so many ways.

We made the drive down to stay with some longtime, hometown friends. After settling in, we took advantage of all that Nashville has to offer. People in that city are much like Buffalonians; They really make you feel at home. The city is spilling over with music + art everywhere. It’s hard not to leave completely in awe of that place.

This festival meant everything to the creators and artists involved. It was the last show of Paramore’s After Laughter album cycle, and they wanted to do it big. They did not disappoint. The line-up of music also included Nightingale, Liza Anne, Coin, Bully, Canon Blue, and a cameo by Halfnoise. (You guys probably hear all these artists on regular rotation in the shop.) There were lots of little pop-ups sprinkled in among interactive art installations. The Epic Girl photo booth was super fun, and Congrats! Records sold out of just about everything, to name a few memorable moments.

Here’s where we get involved… Shortly before we were going on this adventure, we were asked if we wanted to do some demos at the GDY pop-up within the festival. That’s what we truly love: merging art + music. With a massive re-brand just launched, as well as some launches that have happened since, GDY had so much to show off. We’re honored to be part of the artistry team.

When we arrived at the aud, we met up with Megan, who we worked with at the Parahoy! GDY event. She introduced us to the rest of the crew we hadn’t yet met, and also reunited with Local Honey talent Kazia + Madi. The shop Megan designed looked incredible! GDY has such a unique aesthetic. This day also truly kicked off the mindset of EXPRESSION IS SURVIVAL.

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This day was extra great because we got to catch up with lots of people we know within the GDY community. It’s so rad seeing a literal community spring up because of the brand’s philosophy. Since GDY launched, we’ve made so many friends all over the world. To get to catch up in person + nerd out over hair, expression, music, hearing people’s stories, hair dreams, beauty questions, travel stories, etc etc etc = wow.

And the day wouldn’t have been complete without a lil drop-in by the creators.

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We remember when Hayley + Brian just had a dream. Then they had a plan. They made it happen. And we’re so proud. GDY is so much more than hair color. It’s an ice-breaker for personal expression, a doorway to conversation, a safe way to be you. We can’t put it better than H herself in the STRANDS blog, so be sure to read that. To be able to shake the hands of those who created something bigger than they know is truly great. We get to create our art with the most high quality, healthy product every day. Thank you for welcoming us into the GDY family. We’re truly grateful, can’t wait to see where GDY goes, and hope to be a part of more creative collabs in the future.

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photos by Chris Ferguson.

#gdytillwedie

Tags goodDYEyoung, expression is survival, nashville, artistry team, music
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goodDYEyoung X Parahoy 2018

April 18, 2018 crown bflo

GoodDYEyoung launched just over 2 years ago, upon Parahoy 2016 landing back in port. This idea of color solutions for creative expression was co-founded by Hayley WIlliams + stylist Brian O'Connor. We haven't been able to get enough GDY in our lives since we opened! Their product is unrivaled in its category, and we couldn't be more proud to professionally partner with them.

2017 brought the launch of Poser Paste, GDY's wash-away hair makeup. Currently, 4 shades are available in the Paste, all inter-mixable like their semi-permanent color. Formulated with bees wax and bergamot oil, this highly pigmented product delivers coverage on even the darkest hair.

When Parahoy 2018 was announced, we knew GDY would have some treats in store for the cruisers. As the big day of leaving port approached, we had been chatting with Megan over at GDY headquarters, and we were asked to be part of a surprise pop-up for ten lucky winners. Knowing that Brian would be doing a theater Q+A about the brand with Kazia Pfuntner of Local Honey, also giving away a semi-permanent makeover in the ship salon, and a GDY fan meet-up would happen on-board: the Poser Paste styling pop-up was a perfect cherry on top. It was surreal hearing our name announced at the end of the Q+A session, announcing that some of the attendees were about to win styles from our team as well as Kazia. (What a dream to work beside a Local Honey stylist- check them out!)

 

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GDY has quickly grown as a community. It was incredible seeing Hayley + Brian's creative plan bubbling just under the surface for years, knowing something amazing was to come. What exceeded expectation was the fast-growing family surrounding the brand. Whether you're a DIY punk kid or a frequent salon visitor, eccentric or more natural- seeing people connect on the common ground of this company is just amazing. So many conversations were started on board Parahoy BECAUSE of hair color. BECAUSE of self-expression + style. We were able to meet so many other hair counterparts on board, answer questions about what we love to do daily, and even made some new friends!

Thank you, GDY, for the endless inspiration, and for welcoming us to be guest artists. Dreams do come true.

 

*video by Christopher Ferguson.

*photography from Will Byington, GoodDYEyoung's Insta story, and staff phones.

Tags dyehappy, goodDYEyoung, poser paste, rainbow, beautifully obnoxious, expression is survival
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